The Lifecycle of "The Truth"

Some scientists make claims.

A few celebrities make the claims a cause.

Media reports on The Truth.

The chattering class endorses The Truth.

Documentaries, news broadcasts, talk shows, podcasts, and articles present The Truth.

Popular books, magazines, newspapers publish The Truth.

Studios release movies that capitalize on The Truth.

Politicians use The Truth to expand power and influence.

Government is compelled to embrace The Truth.

Everyone who knows anything accepts the Truth.

----------------------------------------------------------------------

But there's a small problem.

There's conflicting evidence.

Some evidence contradicts The Truth.

--------------------------------------------------------------------

In our post-modern, media-driven culture, "truth" isn't an objective value independent of the observer. Rather, "truth" is malleable -- a mere convention of language, which can be replaced.

Some claim that "power" controls language to create "truth" convenient to power. Others assert "truth" is mere convention -- whatever most of us say it is.

"Celebrity" wades in the midst of this swirling cauldron of uncertainty, swaying the conversation to define truth for the balance of us not possessing a microphone, captive screens, or ten-million clicks.

--------------------------------------------------------------------

Sound familiar?

"In her painstakingly researched book, The Big Fat Surprise, the journalist Nina Teicholz traces the history of the proposition that saturated fats cause heart disease, and reveals the remarkable extent to which its progress from controversial theory to accepted truth was driven, not by new evidence, but by the influence of a few powerful personalities, one in particular.
Teicholz’s book also describes how an establishment of senior nutrition scientists, at once insecure about its medical authority and vigilant for threats to it, consistently exaggerated the case for low-fat diets, while turning its guns on those who offered evidence or argument to the contrary. John Yudkin was only its first and most eminent victim.
Today, as nutritionists struggle to comprehend a health disaster they did not predict and may have precipitated, the field is undergoing a painful period of re-evaluation. It is edging away from prohibitions on cholesterol and fat, and hardening its warnings on sugar, without going so far as to perform a reverse turn."

The Sugar Conspiracy 

If you decide to speak out against The Truth, be prepared for some legal action:

Attorneys General worked with Green groups to punish political opponents